Hello. this is me, Ben Linford.
graphic design student. benlinford (me)
// Protected: Bogey Art
July 12th, 2010// Got it?
May 24th, 2010Basically, there’s a Get Fed™ and a Got Fed™ range of nutritional energy enhanced foods. One of them is consumed by humans (yep), and one of them is consumed by, (the then) perfectly sane farmyard animals who now love to rave at the discotheque.
I can see why it had a few people baffled (pigs), but the backbone of the concept is strong.
Briefed by WMH (Williams Murray Hamm) a number of weeks ago to promote a range of three natural energy drinks.
In business terminology (well, in layman’s terms), we effectively cut out the middle-man.
We went right to the energy ‘sauce’, (which is where the idea generally came from).
We ditched the idea of the energy being in the form of condiments due to their perceived artificial nature. Whilst maintaining the link with foodstuff, we came to the idea that if we fed our natural food sources with our energy concoction, not only would the lower end of the food chain benefit during the span of their lives, but we would also reap the natural infusion of energy, embedded within their make-up.
The agricultural industry faces tough times. The onset of accelerating Global Warming is going to test farmers like they’ve never been tested. Supermarkets, looking to reward shareholders with unnecessarily huge dividends are constantly eating away at their livelihoods.
With our framework in place, willing farmers could invest in the Get Fed™ feed and take their livestock to market as niche goods labeled as (new tense), Got Fed™ produce, to be sold at a much more rewarding price to the farmer.
Not limited to just the consumption of (dead?) livestock. The whole concept could ring true (rather like a cow bell) with dairy products and fruit and vegetables.
If its roots are in the ground, it can Get Fed™
// Multi-million pound heel insert.
May 23rd, 2010For one of my University projects in the Autumn of last year, I was tasked to increase the monetary and perceived value of an item typically retailed at one pound or ninety-nine pence.
Although the actual value was unknown to me, I settled for a cushioning and supporting heel insert, for the inside of ones shoes.
With a cotton-based layer at heel contact, and a solid gel base. The object was unusually shaped.
My solution was to put the majority of focus on the gel layer at the bottom of one of the inserts, and rebranding it as a one-off conceptual model for a multimillion pound boating lake and leisure complex.
The product’s value has been increased by no longer being retailed, and being perceived as being bespoke, with an astronomic monetary value (indirectly), due to the overall build-cost of the complex.
The logo was designed to appeal to a wide range of consumers, whilst reflecting the energy and watery nature of the complex.
