Hello. this is me, Ben Linford.

graphic design student. benlinford (me)

// Going Solo

July 23rd, 2012

I’ve finished my university degree, which leaves me in an interesting position.

The economy sucks right now and possibly forever – that’s a given.
If everybody’s struggling with traditional approaches to business – what hope is there?
For me, this is a no-brainer.
This means that there is no pressure to jump into the future with an entirely new approach.

I am amassing (not quite) a collection of white; transparent; colourless objects which I hope to – actually, nope – I have no real reason for doing this other than an unusual desire to do it – call it an eccentric fetish.

Increasingly, new additions to this collection are items coming from one specific company.

Solo Cup Europe are, ‘a leading manufacturer of high performance single-use foodservice products‘.
I’ve seen and collected a few of this company’s gorgeous disposable children.
They are cropping up in all sorts of food outlets (big & small).
Solo aren’t just being, they’re being smart, and adapting to fit the world’s new mould.
They’re bettering themselves by way of this worldly shift and it’s good business.
Efficiency is something I have always been hot on and these guys are keeping it cool with;

  • 2.9% lower greenhouse gas emissions
  • the 100% recycling of waste
  • and the cherry on top – a healthy increase in profits.

But anyway, back to Ben – I’m moving to London and have no concrete plan.
Which is great – London needs no more of that.
I have a small financial safety net, some skills, a passion for different and some business nous.

My tricks aren’t tucked under my sleeves like potentially forgotten handkerchiefs – they are embedded within the foundations of my integument.

I’m open to something new, where collaboration is key – so talk to me…
Let’s do something different.
Then let’s do some more of it.

Let’s hire ourselves, then fire ourselves (when we’ve been successful).

// Google could unzip rival browsers pants.

April 24th, 2012

As of Tuesday 24th April 2012, Google is celebrating the life of Gideon Sundback (a Swedish-American electrical engineer, most famous for his development of the zip/zipper) through a dynamic Google Doodle.

Gideon Sundback Google Doodle

Now, I have something for you to ponder over… Google could in theory unzip the pants of rival internet browsers by meticulously crafting the way they code these dedicated, interactive homepages.

The buzz that these fun, one-off feats generates could be considered a well orchestrated traffic generator. In response to an article surrounding display issues with Firefox, what if Google were to purposefully outcast their rivals, by tailoring their code exclusively to their own (Google Chrome) browser, they could see a healthy surge in downloads of Chrome.

The time it takes to download and install Google Chrome is fast and effortless, and I could see people adopting the browser, just for a small perk like being able to be a part of these small moments in history.

Pondering.

// Family Business

June 13th, 2011

I’ve officially finished my second of three years at university and managed to successfully navigate my way back home, a couple of days ago. After much deliberation, I seem to have found myself doing a considerable amount of nothing (out of the ordinary).

Anyway, after heating up a few flaps of outdated mackerel that my mother removed from the fridge and slapped onto the kitchen side, I flew up the stairs in the usual fashion and flung myself onto her bed. Cordially greeting ‘dog #1′ with an appetiser, I voiced my generosity through the floorboards, to ‘dog #2′ also. Since my mother had specified that the fish was now only suitable for consumption by my pedigree chums, I thought it was only fair that we each had our fair share of oily lips.

During the feed, I flicked on the television and settled for channel 4 in my search for some daytime dynamite. To my absolute joy, I found a programme fittingly called, ‘Super Scrimpers‘.

This programme is me down to a, ‘b’.

It’s a television series, which shows people how to ‘scrimp and save in these straitened times’. I prefer to refer to it as making the general public aware of their gross mass consumption. An increasingly strong belief of mine, is that quality and/or craftsmanship, should regulate our wallets and gear our consumption.

Send me a 99p ‘Birthday Boy’ card from Wilkinsons, or an over-priced, cheap, novelty gift item from a department store, and you’re behind what I believe to be, the excrement of the ‘gift horse’.

I do appreciate the very odd moment when someone wishes to treat me, however, I do not appreciate the wallet and the tail-end of the brain, being used, to fish out the decision.

One of the ladies from the programme, (Mrs. Moneypenny), has attached herself to the following motto; ‘run your family like a business’. I think this is a revolutionary little-big concept, and I firmly believe that the adoption of this principle would benefit the wider population, on so many levels.

So… I now have something-over three months to tighten the house up (whilst making the odd stingy-nettle pasta).

// Protected: Bogey Art

July 12th, 2010

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// Got it?

May 24th, 2010

Basically, there’s a Get Fed™ and a Got Fed™ range of nutritional energy enhanced foods. One of them is consumed by humans (yep), and one of them is consumed by, (the then) perfectly sane farmyard animals who now love to rave at the discotheque.

Get Fed LogoGot Fed Logo

I can see why it had a few people baffled (pigs), but the backbone of the concept is strong.

Briefed by WMH (Williams Murray Hamm) a number of weeks ago to promote a range of three natural energy drinks.

In business terminology (well, in layman’s terms), we effectively cut out the middle-man.
We went right to the energy ‘sauce’, (which is where the idea generally came from).
We ditched the idea of the energy being in the form of condiments due to their perceived artificial nature. Whilst maintaining the link with foodstuff, we came to the idea that if we fed our natural food sources with our energy concoction, not only would the lower end of the food chain benefit during the span of their lives, but we would also reap the natural infusion of energy, embedded within their make-up.

The agricultural industry faces tough times. The onset of accelerating Global Warming is going to test farmers like they’ve never been tested. Supermarkets, looking to reward shareholders with unnecessarily huge dividends are constantly eating away at their livelihoods.

With our framework in place, willing farmers could invest in the Get Fed™ feed and take their livestock to market as niche goods labeled as (new tense), Got Fed™ produce, to be sold at a much more rewarding price to the farmer.

Get Fed TesterGot Fed Example Range

Not limited to just the consumption of (dead?) livestock. The whole concept could ring true (rather like a cow bell) with dairy products and fruit and vegetables.

If its roots are in the ground, it can Get Fed™

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