For one of my University projects in the Autumn of last year, I was tasked to increase the monetary and perceived value of an item typically retailed at one pound or ninety-nine pence.
Although the actual value was unknown to me, I settled for a cushioning and supporting heel insert, for the inside of ones shoes.
With a cotton-based layer at heel contact, and a solid gel base. The object was unusually shaped.
My solution was to put the majority of focus on the gel layer at the bottom of one of the inserts, and rebranding it as a one-off conceptual model for a multimillion pound boating lake and leisure complex.
The product’s value has been increased by no longer being retailed, and being perceived as being bespoke, with an astronomic monetary value (indirectly), due to the overall build-cost of the complex.
The logo was designed to appeal to a wide range of consumers, whilst reflecting the energy and watery nature of the complex.